Sporting the slogan “Equity for Punks,” Scottish multinational brewery ‘BrewDog’ has announced their acceptance of 10 different cryptocurrencies for their latest crowdfunding round, enabling beer-enthusiasts (and investors) to purchase shares with crypto. The supported cryptocurrencies include: Bitcoin (BTC), Ether (ETH, Litecoin (LTC), Ripple (XRP), OmiseGO (OMG), Bitcoin Cash (BCH), Bitcoin Satoshi’s Vision (BSV), Qtum (QTUM), 0x (ZRX), and Augur (REP).
BrewDog emphasizes, “This is the natural next step for us as a business.” For a company that started as an alternative to the status quo (of breweries and craft beer), it’s no surprise that BrewDog has chosen to challenge traditional perceptions and business models to shake up the beer industry.
Brewdog’s “Equity for Punks” campaign will run until April, 2020, with over 114,000 investors having already secured themselves a slice of BrewDog. “Equity for Punks” is an alternative funding method and replacement of high capital requirement investment schemes, allowing interested individuals to purchase a BrewDog share for a little as 25 GBP (USD $31). Depending on an individual’s investment amount, “Equity for Punks” grants the following benefits:
- Online discounts,
- BrewDog bar discounts,
- Family and friends discount,
- Priority access to new beers,
- Home bar kits,
- Beer fridge,
- Entry into BrewDog’s Millionaire competition.
For a comprehensive list of benefits, head on over to BrewDog’s website to check out their “Equity For Punks” Prospectus. You can also apply for shares here. Do note that anyone who invests in BrewDog by means of cryptocurrency will also score themselves six cans of their Cryptonite West Coast IPA.
While the acceptance of cryptocurrency for shares might seem like a giant leap into uncharted territory for BrewDog, it’s not. In 2018, BrewDog opened a bar at London’s Canary Wharf which accepts Bitcoin and Bitcoin Cash. BrewDog Canary Wharf’s launch saw the first 100 customers enjoy pre-loaded Bitcoin Cash wallets, which supported amounts ranging from 12 EUR to 100 EUR.
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